Training Programs Marketing and Sales Certified Brand Strategist
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Certified Brand Strategist

This course is designed for marketing professionals, business owners, brand managers, designers, and creatives interested in developing expertise in brand strategy and management. It offers a comprehensive curriculum to help you master the latest branding techniques and strategies.

Certified-Brand-Strategist
$2,295.00 (USD)

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Overview

Objective

Outline

  1. Branding A Business
    1. Importance Of Branding
    2. Brand Name
    3. Brand Logo
    4. Brand Product
    5. Brand Culture
    6. Brand Voice
    7. Brand Identity
  2. Brand Messaging Guide
    1. What is a Brand Story?
    2. The Role of Brand Storytelling
    3. How to Tell a Brand Story
    4. Common Elements of Brand Storytelling
  3. Brand Strategy & Identity
    1. Developing a brand identity
    2. Visual and verbal identity elements
    3. Defining your Mission
    4. What is your Story?
    5. Identifying Your People
    6. Articulating your Value
  4. Choosing A Brand Name
    1. Legal Requirements
    2. Trademarks & Intellectual Property
  5. Bringing A Brand & Startup to Life - Launching a New Brand
    1. Importance of brand management
    2. Building brand equity
    3. Managing brand reputation
    4. Measuring brand performance
  6. Branding Guidelines & Best Practices
    1. Defining your Brand Identity
    2. How to Develop a Brand Style Guide
    3. Visual Identity
    4. Designing for Your Target Audience
    5. Brand Messaging and Your Brand Voice
  7. Creating a Branding Style Guide for Distribution and Press Kits
    1. Visual Brand Design
    2. Visual Brand Design Essentials
    3. Developing your Brand Personality
    4. A Guide to Brand Positioning and Messaging
    5. Considerations and Strategy for Rebranding
  8. Offering Your Branding Services as a Freelancer
    1. Building a portfolio
    2. Defining your service
    3. Pricing for your branding
    4. Promoting your branding services
    5. Customer Service
  9. Final Exam

Requirements

Prerequisites

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Instructor

FAQs

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Grayson College, Center for Workplace Learning
Center for Workplace Learning
6101 Grayson Drive
Denison, TX 75020 US
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